Taking IT from technology-based to value-based
Posted on : 21-12-2011 | By : lhomsher | In : Management
Tags: Management
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I’m in a new job, which offers me the benefit of looking at the IT department with an outsider’s perspective. What I’ve noticed is that this group of IT professionals has been trained to be technology-focused. In some environments this can be a good thing, but this company needs solutions, not just technology.

One problem facing technology-focused groups is the formation of silos. We have several silos that prevent IT from focusing on business solutions. Instead, these silos – infrastructure, help desk, application development – tend to focus on technology solutions. Each challenge becomes an opportunity to point the finger at a different silo, or a problem to be solved using a single silo’s skillset. In the nine months I’ve been here, I’ve very rarely seen all three silos come together for the purpose of implementing a single business solution (it has happened, but is rare).
In the current environment, IT has business value, but only as long as it is billable to external clients. The company does not generally see IT as a group of experts who can analyze a business challenge and creatively identify an excellent solution. Instead, IT is more often seen as a slow, cumbersome department that is capable of quick fixes and work-arounds, not long-term, value-added solutions.
We’ve found ourselves in this predicament, in part, because of the legacy applications that should have been replaced a decade ago. But I think there are deeper, fundamental reasons for the current (largely negative) view of IT:
- Failure to measure against satisfaction ratings – when providing a service to the rest of the company, IT must be able to measure how well it performs. This is a basic starting point that we are implementing now.
- Failure to market itself properly to the organization – Surprisingly, IT (done right) includes an element of sales & marketing. Organizational departments and employees are often intimidated by technology. This is why I LOVE being included in sales meetings with potential clients. It provides an opportunity to contribute in a meaningful way to helping the company succeed – by “selling” IT services directly to our company’s clients and by collaborating with the business to identify the BEST solution.
- Failure to increase its level of value to the organization – Every year IT should identify some new value it provides to the organization. Perhaps we can automate a manual process, or consolidate servers, or create a new product to sell. This is the fun, innovative side of IT – figuring out how to use new technology to benefit the business.
Ultimately, IT needs to bring technology to the business in a way that makes it apply to the business world, without requiring the business to do all the thinking. Consider the differences in these two approaches to a custom report:
- Typical technology-focused approach: “tell me every field you want on this report, or provide an example in an excel spreadsheet of all fields you wish to see”.
- Value-added approach: “tell me what you wish to accomplish with this report – what will it be used for and what is your overall goal”.
In the first example, we’re asking the business to do all the thinking. In some cases, that may be expected and acceptable. But we should also be able to accomplish the value-added approach for those cases where the customer is looking for a business solution, rather than a technology-focused solution.





